The COVID-19 pandemic has disrupted all businesses, some for the better like the real estate industry. The great businesses have gotten creative during this period of change and diversified their sales channels to deal with border restrictions and social distancing issues.
What’s your lead generation strategy? When was the last time you tried a new sales channel?
There are lots of new and fun ways to reach your target audience to stand out from the crowd. Here are our Top 3 Sales Channels & Post Pandemic Tactics;
Tactic 1 – Produce great content that will and grow your brand awareness.
One short video can be used across multiple channels like Realestate.com.au, your database and social media giving it a lot of mileage.
The first step is to invest in a good camera or the latest model phone. When used on a gimbal with a good microphone you can produce an amazing quality video that no one will believe you created yourself. Script what you want to say & practice speaking in front of the camera. Don’t just shoot a video, create an authentic sales presentation and don’t be afraid to add some personality.
Tactic 2 – Promote virtual opens.
These are a great way to reach potential buyers at a time that’s convenient for them. You can also record the open and have leads register with their email address to view the home.
You can then follow up with your leads and tell them about similar homes they might be interested in. Imagine the time that can be saved by running open homes virtually, not to mention the increased reach to interstate buyers.
Tactic 3 – Go to your audience.
If you sell to first home buyers chances are they are millennials and digital natives. There’s a huge opportunity to grow your social following on TikTok. If you start now you still can achieve good organic reach on this social channel. Get creative with your content, put it on TikTok and watch your followers & leads grow.
We put our customers at the heart of everything we do. We know our customers want convenience, instant access to settlement updates & a safe, streamlined administration process. Our facial recognition technology allows them to verify their ID through our secure site and submit legal documents from anywhere. It’s just one way we’re going to our customers and disrupting the conveyancing industry.
The world is forever changed including housing prices, buyer behaviour and the real estate market in general. What is certain is that the market will still be there, and by standing out from the crowd now, you’ll be sure to maximise your leads & sales.
So what are you waiting for? Agents, join our partner program and start earning hard cash for every referred contract.
We invite you to Sell it. Settle it. Spend it with Ownit!
Click on the ‘Apply Now’ button to unlock cash rewards!
